My Story

After my second daughter was born, I kept buying the same popular leggings everyone else was wearing. They were fine — until they weren't. I was constantly pulling them up over my postpartum belly, tugging and adjusting, trying to feel put-together while chasing two little girls around. The clothes existed. They just didn't fit me.

So I made my own.

I'm Jen — founder, designer, and the sole sewist behind Bear & Roo. I started this brand in 2015 in Moosomin, Saskatchewan, named after the nicknames of my two daughters. What began as a solution to my own closet problem has grown into something I never could have predicted: a made-to-order women's activewear and loungewear brand, sewn entirely by hand in my studio, one piece at a time.

Why the Fit Is Different

Most clothing is designed to fit a standard. Bear & Roo is designed to fit you.

Every piece is made to order — cut and sewn after you place your order, in the size and inseam that works for your actual body. XS to 3XL, with custom inseam options, because women aren't standard and their clothes shouldn't be either.

No mass production. No guessing. No pulling your waistband up all day.

Still Made By Me

Every single Bear & Roo piece is sewn by me, in my studio, in Saskatchewan. That means when you order something, a real person — the same person who designed it — is the one making it for you.

That's not a marketing line. It's just how we work.

The turnaround is 5–8 weeks because real craftsmanship takes time. And the women who wear Bear & Roo know the difference.

What This Brand Is Really About

I know what it feels like to want clothes that move with your life — not against it.

Bear & Roo exists for women who are done settling. Done buying the popular brand because it's all there is. Done adjusting, tugging, and wishing something fit just a little differently.

You deserve clothes made for your body. I'll make them.

— Jen

What We Stand For