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My Story

FEEL CONFIDENT, UNIQUE AND COMFORTABLE IN BEAR AND ROO

Designed for Real Life. Made with Heart.

Hi, I’m Jen — founder, designer, and sewist behind Bear & Roo. Based in Moosomin, Saskatchewan, I launched this brand in 2015 after the birth of my second daughter. I was searching for cozy, cute clothing for my girls that could keep up with their energy and our everyday adventures. Inspired by them, I named the company after their nicknames: Bear and Roo.   


What began as a passion project has grown into a line of versatile, sustainable clothing for women and their families. From everyday essentials to activewear, each piece is designed to move with you, offering comfort and confidence in every step.


Our Mission


At Bear & Roo, we believe that comfort and style should go hand in hand. Our mission is to provide high-quality, ethically made apparel that empowers women to feel confident and comfortable in their daily lives. We prioritize sustainability, inclusivity, and craftsmanship in everything we do.


What Sets Us Apart

• Handcrafted in Canada: Every item is made to order in-house, ensuring attention to detail and a personal touch.

• Sustainable Materials: We use eco-friendly fabrics that are soft, durable, and kind to the planet.

• Inclusive Design: Our styles are designed to flatter a range of body types, celebrating the uniqueness of every individual.

• Community Connection: We cherish the relationships we’ve built with our customers and strive to create a supportive, engaging community.


Join the Bear & Roo Family


Whether you’re a long-time supporter or discovering us for the first time, we’re grateful to have you here. Explore our collections and find pieces that resonate with your lifestyle and values. BEAR AND ROO is not fast fashion. I aim to make sustainable and ethical clothing, pieces that last, being conscious of the future not only for what we wear but how we portrays our own confidence in front of little girlies.


With love and gratitude,

Jen

(Mom to two incredible girls, one fierce son, and 2 pups, wife to an amazing man, passionate creator, and proud owner of Bear & Roo)




One thing that sets us apart is the customizing that can happen to allow a true one of a kind item that speaks to the customer. Sustainable clothing is the future and I’m excited to be apart of it.  Bringing in top quality of softness and fibres that stretch for comfort allowing customers to move and adapt to their daily activities.  


Come check out our VIP to see where the creativity began.
This is where we get together with other women, discuss life, share our favourites and just find a smile!
You may just find something that catches your eye!
 

Celebrating Every body is always rewarding

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Mission

We design products that inspire every woman to feel their best and to live healthy, happy, and beautiful lives.

Free delivery with $250 purchase

But don’t worry , if it fits I can hold on to an additional order and combine it for you

Satisfied or I will Make it Right!

I love hearing feed back , if something isn’t right shoot me an email so I can make it right.

Top-notch help

I am available for communication through the chat box, email, business FB messenger and I try and keep up with Instagram.

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All personal information is never shared.